Livepools Private Limited is an online service provider company and is engaged mainly in the business of development and maintenance of all kinds of softwares, software products and applications, including but not limited to designing and developing of software for media, entertainment, movies, animation, and designing, planning and maintenance of web pages, websites, computer based multimedia training to learn about the internet, internet games, virtual games and java games. Livepools operates the portal in India, and currently provides service of internet games such as cricket and football and other online sports and games through the web-portal and other associated application (s), partner website(s) and mobile application(s) (collectively referred to as the “Portal”) (Livepools Private Limited referred to herein as “we” or “us” “our”).

We respect the privacy of its Users and are committed to protect it in all respects. With a view to offer an enriching and holistic internet experience to its Users, We offer a vast repository of Amusement Facilities. Kindly take time to read the ‘About Us’ section to know more about us. Some of the Amusement Facilities are offered for free but you may need registration to participate in our online contests. The information about the User is collected by us as (i) information supplied by Users and (ii) information automatically tracked during User′s navigation on our portal.

Before you submit any information to the Portal, please read this Privacy Policy for an explanation of how we will treat your personal information. BY USING ANY PART OF THE PORTAL, YOU CONSENT TO THE COLLECTION, USE, DISCLOSURE AND TRANSFER OF YOUR PERSONAL INFORMATION FOR THE PURPOSES OUTLINED IN THIS PRIVACY POLICY AND TO THE COLLECTION, PROCESSING AND MAINTENANCE OF THIS INFORMATION. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT USE THE PORTAL. YOUR USE OF ANY PART OF THE PORTAL INDICATES YOUR ACCEPTANCE OF THIS PRIVACY POLICY AND OF THE COLLECTION, USE AND DISCLOSURE OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY. While you have the option not to provide us with certain information or withdraw consent to collect certain information, kindly note that in such an event you may not be able to take full advantage of the entire scope of features and services offered to you and we reserve the right not to provide you with our services.

Information We Collect

To avail Amusement Facilities on the Portal, Users would be required to provide certain information for the registration process namely:

  • Name
  • Postal address / State
  • Telephone/ Mobile Number
  • Email-id
  • Date of birth
  • PAN

You may be required to provide additional information as and when the need arise or in compliance with any statutory requirement so as to enable us to provide you better access to our features and amusement facilities.

In the course of providing the Amusement Facilities, Users may invite other existing Users or other users (“Invited Users”) to participate in any of the Amusement Facilities by providing the email address or Facebook username of such users. We may thereafter use this information to contact the Invited User and invite such user to register with us (if such Invited User is not an existing User) and participate in the Amusement Facility in relation to which such person was invited by the User. The participation of the Invited User in any of the Amusement Facilities shall be subject to the terms of this Privacy Policy and the Terms and Conditions ( for the use of the Portal. The User hereby represents that the Invited Users have consented and agreed to such disclosure to and use of their email address and Facebook username by us.

We may also collect anonymous, statistical data from users of the Services, such as a user′s browser version, operating system version, country, page loading time, type of device, number of visits, time using the Services, network, demographic estimates, flow-through the website and/or Services or referral source, which may then be aggregated. We may use non-personal data that we collect from you to improve the Services or to support advertising services. For registered users, this anonymous, statistical data may include that relating to their activities, such as high scores, game rankings, league rankings, game challenges etc.

All required information is specific and based on the kind of Amusement Facility the User wishes to participate in or access, and will be utilized for the purpose of providing services, including but not limited to the Amusement Facility, requested by the User. The information as supplied by the Users enables us to improve the Amusement Facilities and provide you the most user-friendly experience. We may also share such information with affiliates and third parties in limited circumstances, including for the purpose of providing services requested by the User, complying with legal process, preventing fraud or imminent harm, and ensuring the security of our network and services.

How We Use And Disclose The Information

We do not retain any personal data for longer than necessary. We may use information to ensure that users are in compliance with our terms. By using the Services and agreeing to this Privacy Policy, users authorize us to use their information for our general commercial purposes including sending email, SMS or other notifications to them relating to the Services.

We may sometimes use information that we collect to improve the design and content of the Services, to customize our Services or to personalize our visitors′ experience or to offer products, advertising, programs and services. We may also use this information in the aggregate to analyse usage of the Services or to offer products, programs, or additional services.

We may also share information as provided by you and data concerning usage of the Amusement Facility and participation in the Contest(s) with third party service providers engaged by us, for the purpose of data analytics or other similar purposes, for the purpose of storage, improving the services and helping us serve you better.

Where we propose to use your personal information (that is, information that may be used to identify the User and that is not otherwise publicly available) for any other uses we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent for your use other than as listed above.

By using the Portal, you hereby expressly agree and grant consent to the collection, use and storage of this information by us. We reserve the right to share, disclose and transfer information collected hereunder with our own affiliates. In the event we sell or transfer all or a portion of our business assets, consumer information may be one of the business assets that are shared, disclosed or transferred as part of the transaction. You hereby expressly grant consent and permission to us for disclosure and transfer of information to such third parties. Further, we reserve the right to disclose personal information as obligated by law, in response to duly authorized legal process, governmental requests and as necessary to protect the rights and interests of us.

Use of Cookies

To improve the effectiveness and usability of the Portal for our Users, we use “cookies”, or such similar electronic tools to collect information to assign each visitor a unique random number as a User Identification (User ID) to understand the User′s individual interests using the identified computer. Unless the User voluntarily identifies himself/herself (e.g., through registration), we have no way of knowing who the User is, even if we assign a cookie to the User′s computer. The only personal information a cookie can contain is information supplied by the User. A cookie cannot read data off the User′s hard drive. Our advertisers may also assign their own cookies to the User′s browser (if the User clicks on their ad banners), a process that we do not control.

Our web servers automatically collect limited information about User′s computer′s connection to the Internet, including User′s IP address, when the User visits the Portal. (User′s IP address is a number that lets computers attached to the Internet know where to send data to the User -- such as the web pages viewed by the User). The User′s IP address does not identify the User personally. Weuse this information to deliver our web pages to Users upon request, to tailor its Portal to the interests of its users, to measure traffic within the Portal and let advertisers know the geographic locations from where our visitors come.


We also include links to other websites. Such websites are governed by their respective privacy policies, which are beyond our control. Once the User leaves our servers, use of any information provided by the User is governed by the privacy policy of the operator of the site which the User is visiting. That policy may differ from ours. If the User can't find the privacy policy of any of these sites via a link from the site's homepage, the User may contact the site directly for more information. Weare not responsible for the privacy practices or the content of such websites.

Security Procedures

In our provision of the Services we have implemented appropriate physical, electronic and managerial procedures to safeguard and help prevent unauthorised access, maintain data security and correctly use the information we collect online.

We use industry-standard practices such as encryption, physically secured rooms, firewalls and password protection systems to safeguard the confidentiality of any personal information that we might collect from you. We also strive to limit access to personal information to employees performing a legitimate business function. We review our security procedures periodically to consider appropriate new technology and updated methods.

All information gathered on our Portal is securely stored within our controlled database. The database is stored on servers secured behind a firewall; access to such servers being password-protected and strictly limited based on need-to-know basis.

However, we understand that as effective as our security measures are, no security system is impenetrable. Thus, we cannot guarantee the security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. Further, any information you include in a posting to the discussion areas will be available to anyone with Internet access. By using the Portal, you understand and agree that your information may be used in or transferred to countries other than India.

We also believe that the internet is an ever-evolving medium. We may periodically review from time to time and change our privacy policy to incorporate such future changes as may be considered appropriate, without any notice to you. Any changes to our privacy policy will be posted on this page, so you are always aware of what information we collect, how we use it, how we store it and under what circumstances we disclose it.


When we present information to our online advertisers -- to help them understand our audience and confirm the value of advertising on the Portal -- it is usually in the form of aggregated statistics on traffic to various pages within our site. When you register with us, we contact you from time to time about updating your content to provide features which we believe may benefit you.

Several deceptive emails, websites, blogs etc. claiming to be from or associated with us may or are circulating on the Internet. These emails, websites, blogs etc. often include our logo, photos, links, content or other information. Some emails, websites, blogs etc. call the user to provide login name, password etc. or that the user has won a prize/ gift or provide a method to commit illegal/ unauthorized act or deed or request detailed personal information or a payment of some kind. The sources and contents of these emails, websites, blogs etc. and accompanying materials are in no way associated with us. For your own protection, we strongly recommend not responding to emails or using websites, blogs etc. We may use the information provided by you to us, including your email address or phone number, to contact you about the Amusement Facilities or other services availed by you or to inform you of our Amusement Facilities and services.

Conditions of Use

We do not warrant that this portal, it′s servers, or email sent by us or on our behalf are virus free. We will not be liable for any damages of any kind arising from the use of this portal, including, but not limited to compensatory, direct, indirect, incidental, punitive, special and consequential damages, loss of data, goodwill, business opportunity, income or profit, loss of or damage to property and claims of third parties. In no event will we be liable for any damages whatsoever in an amount in excess of an amount of INR 100.

Applicable Law and Jurisdiction

By visiting this Portal, you agree that the laws of the Republic of India without regard to its conflict of laws principles, govern this Privacy Policy and any dispute arising in respect hereof shall be subject to and governed by the dispute resolution process set out in the Terms and Conditions

Deleting, amending or updating your data:

If you would like to delete, amend or update your data or the way we may use it, including opting out of any marketing emails then please do email us at

Contact Us

Any questions or clarifications with respect to this Policy or any complaints, comments, concerns or feedback can be sent to us at: or by normal/physical mail addressed to:

Address - 701 Empresa Building, 2nd Road, Opp BMC Market, Khar West, Mumbai 400052.